Search Engine Optimization

Understanding Google Analytics: How to Use Data to Improve Your Campaigns

Google analytics

In today’s digital world, every business strives to establish a strong online presence. And to do so, they need effective marketing campaigns to reach out to their target audience. But how do you assess the success of your marketing campaigns? Google Analytics holds the answer. Google Analytics is a free web analytics service that provides […]

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The Ethics of Using AI in Marketing: Balancing Business Goals with Consumer Privacy

Artifcial Intelligence

Artificial Intelligence (AI) has revolutionized the way we live, work, and interact with each other. In the world of marketing, AI has the potential to transform the way businesses interact with their customers.  However, the use of AI in marketing raises significant ethical concerns, particularly around the protection of consumer privacy. In this article, we

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Increase Your Website’s Visibility with These 5 SEO Tips

seo, google, search engine optimization-441400.jpg

Increase Your Website’s Visibility with These 5 SEO Tips Website ranking or search engine optimization refers to a website’s position on any search engine’s result page. Ranking high on search engine results can be challenging. Because search engines like Google regularly change their algorithms, you must stay informed to improve your website’s ranking. When performing

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The Amazing Benefits of Good Design in Marketing Your Brand

For all manner of websites on the internet, most customers will be convinced to purchase products and services based on the design of the website and graphical illustrations used. Therefore the use of good design in marketing your brand is extremely necessary. Every business owner looking to maximize returns on investment will put particular interest in product design, as well as how good the product is portrayed on the internet.

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Best Search Engine Optimization Services in Kenya

Search Engine Optimization services are the steps taken by a company or individual offering Digital Marketing Services in a bid to improve your website’s visibility and rank on online search results.
This means that if your marketing agency offers you good Search Engine Optimization services (SEO) and someone searches online for products, services, or an article contained in your website, it should show up on the top pages of google, bing, or other search engines results

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