Startups have a startling failure rate of 90% so you need more than just an idea to ensure your business survives and grows. There are so many software tools available for startups and as a new business owner, you might get overwhelmed by all the options. With this article, you can narrow your choices by picking from the top game software tools. The emergence of Covid 19 highlighted the importance of a digital presence for your business, thanks to these digital solutions companies were able to connect with their customers while increasing sales.
Here are things to consider before choosing software for startups ;
Is the software easy to use?
Is the pricing reasonable for you? Or do you have the option of a free trial or even a free basic version?
Does the software allow you to share files with your team members?
Can the software accommodate multiple users and accounts?
Is the software compatible with other tools that you are already using?
Are there video tutorials, live chat, or tech support to help a new user know how to use the software?


If you want things to be done effectively, a project management tool is a MUST. Project management tools ensure everything is working smoothly and effectively by keeping track of deadlines, progress, and day-to-day tasks.
Todoist and Airtable are project management tools that complement each other well, Todoist is a to-do list manager, essential to any project. This easy-to-use software offers features such as task management, collaboration tools, filters, and activity history. It offers a free plan that allows five non-archived projects, 300 tasks per project,20 active sections per project, and five collaborators per request.
Airtable is a project management software that allows users to attach files, set deadlines, and assign ownership. Its drag-and-drop interface makes it easy to track data and create views suited for multiple applications.


Creating a website for your business is essential for your business, even if it is a simple website. It is a great platform to showcase your products or services. It also allows more interaction with your customers. With multiple website-building platforms, startups are spoiled for choice.
Airtable is a free software that allows you to build your website quickly and easily, It offers themes and plug-ins to help customize your website making it look more authentic and professional
Other website-building platforms are; Squarespace and Wix.


Investing in email is the most effective way of getting ROI (Return on Investment ). It is a significant way to reach out to your target audience as you promote your services and products. For the long-term growth and success of your start-up, email marketing is a must.
AWeber is an email marketing tool that offers a free plan for up to 500 subscribers. It allows users to send follow-up emails to subscribers after they sign up, and create beautiful, high-converting pages to capture leads, it also provides email templates to help you save time and stay consistent with your branding.
Other Email marketing tools are; Mailchimp


Social media is a powerful tool, through social media you can reach a broad audience since location is no longer a factor. However, managing social media accounts is time-consuming and can be overwhelming.
Hootsuite is a social media management tool that helps you manage all your social media platforms all in one place. It is free for up to three social media profiles. It offers features like posting and scheduling content, tracking social media analytics all in one place, and monitoring keywords and hashtags.
Other social media management tools are; Buffer, Sprout Social, and Sendible.

Have a look at our suggestions for Top 10 Best Free Social Media Management Tools


As a start delivering excellent customer service should be one of your top priorities. A Customer Relation Tool (CRM) helps manage your customers’ data and interaction all in one place. It will help keep track of your customers” sales thus showcasing the outcome of your marketing efforts.
Using customer relation management software gives you a competitive edge. Zoho CRM is a great free option that offers features such as SalesIQ (live chat), automation, insights, and reports. It also involves many integrations, such as Google Suite, MailChimp, QuickBooks, and Zapier.


Accounting and bookkeeping are crucial parts of a start-up’s success. With the rise of technology, start-up founders have opted for cloud-based accounting apps since digital accounting applications can import your transcripts in mere minutes
Wave is a great free option offering invoicing, payments, and accounting features. It has a payroll feature that is only applicable to USA& Canada and integrates with popular apps such as Stripe, PayPal, QuickBooks, and FreshBooks.


Digital filing applications have become more popular, they make storing and locating your files much easier. It also makes it easy for start-up founders to access their files no matter where they are.
DropBox is a free online filing tool that helps you with your business files. It offers 2GB of free storage and is very easy to use. You can access your files from anywhere and share them with anyone with its mobile app compatible with all devices.
Another online filing software is Google Drive it works the same as DropBox but it integrates with Google’s suite products e.g. Gmail, and Google Docs.


Website analytics tools are essential for understanding your audience and measuring your marketing efforts. Google Analytics provides insight into your website traffic. It allows you to see where your visitors are coming from, what they’re doing on your site, and whether they converted to clients.
Other Website Analystic Tools are Mixpanel, KISSmetrics, and Clicky.


Once your start-up has gotten off its feet and is now attracting and gaining more customers, it is best to start using a marketing automation tool, that helps you automate your marketing tasks such as e-mail marketing, social media, and ads. HubSpot Sale is a great free option that offers features such as contact management, email tracking, deal pipeline, and live chat. It also integrates with Gmail, Outlook, and Salesforce.


Software is meant to make the day-to-day workings of starting a start-up much easier to manage. So do digital marketing agencies, they take the load off when it comes to your company’s social media and marketing needs. Agencies like Native Wave Media help assure that your digital presence is professional, attractive, and authentic to your company’s vision.


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