In the digital age, content creation has become an essential part of marketing. However, creating fresh, engaging content is a time-consuming and expensive process. This is where Natural Language Generation (NLG) comes in. NLG is a technology that uses artificial intelligence (AI) to create written content automatically. It is a game-changer for content marketers who …
Google My Business: A step-by-step guide to optimizing your listing If you’re a business owner, you know how important it is to have an online presence. One of the best ways to do this is by optimizing your Google My Business listing. Google My Business is a free tool that allows you to manage your …
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Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey Artificial Intelligence (AI) is already revolutionizing the advertising industry. With AI, marketers can better understand their target audience, personalize their campaigns, and optimize their advertising spend. AI-powered tools can help marketers collect and analyze vast amounts of data to identify patterns, …
A.I in Advertising: Definition and Examples Is artificial intelligence (AI) the holy grail of advertising? Is AI going to change the way people perceive advertising? These are some of the questions being asked by marketers. As AI is being increasingly used in advertising to automate and optimize various aspects of the advertising process, it has …
4 Major Types of Video Marketing You can use to build your brand online Video marketing has become an essential tool for businesses of all sizes. It’s a powerful way to engage your audience, increase brand awareness, and drive sales. With the rise of social media platforms like YouTube, Instagram, and TikTok, creating and sharing …
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The Best Effective Video Marketing Tools in 2023 Over the next few years, video content will be the best way to connect with customers. Think about it. What is the best form of content to get the full attention of customers? Video. Why did Facebook purchase Instagram? Pictures and videos. Why did Google buy Youtube? …
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Startups have a startling failure rate of 90% so you need more than just an idea to ensure your business survives and grows. There are so many software tools available for startups and as a new business owner, you might get overwhelmed by all the options. With this article, you can narrow your choices by …
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The Complete Beginner’s Guide to Effective Video Marketing As a content creator or small business, you may be curious about the best way to reach a broad base of viewers. The key is to increase visibility. Just look at how much video content has been watched over the last year! For maximum effectiveness, video promotion …
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Top upcoming digital marketing agencies in Kenya A recent study by Hootsuite revealed that there are 21.75 million internet users in Kenya and the number is only rising, this means brands have more access to millions of people daily. With this much freedom and access businesses and brands have looked to digital marketing agencies …
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How to pick a Profitable Blog Niche Last week, we briefly discussed different types of blogs you can do remotely. Today I’ll talk about how you can decide what to blog about. In order to pick what blog niche to specialize in, let me explain what it is. A blog niche is basically picking a …