Types of Video Marketing

4 Major Types of Video Marketing You can use to build your brand online

Video marketing has become an essential tool for businesses of all sizes. It’s a powerful way to engage your audience, increase brand awareness, and drive sales. With the rise of social media platforms like YouTube, Instagram, and TikTok, creating and sharing videos has never been easier. In this article, we’ll explore six major types of video marketing you can do on your own.

Product Video

The ability to explain how the product solves a problem is what makes a good product video stand out from the rest. Take a look at how Fenty Beauty markets their products. For instance, their INVISIMATTE blotting powder clearly shows how it solves a problem(oiliness/shine)

Or Real Estate companies like Hassconsult showcase new projects and complete projects like Riverside Square apartments.

Explainer videos

Explainer videos are short, animated, or live-action videos that explain a product or service. You can use them to introduce your brand to potential customers and explain how your product or service works. Explainer videos can be used on your website, social media channels, and email campaigns.

When creating an explainer video, keep in mind that it should be short and to the point. You want to grab your viewer’s attention quickly and keep them engaged throughout the video. It’s also important to keep your messaging clear and simple and use visuals to support your message.

A perfect example would be The Ordinary new launch. They curated a short video that shows how the product is used and its benefits.

How-to videos

How-to videos are a great way to educate your audience on how to use your product or service. They’re also an excellent way to establish yourself as an expert in your industry. How-to videos can be used on your website, social media channels, and YouTube.

When creating a how-to video, it’s important to keep your instructions clear and concise. Use visuals to demonstrate each step, and make sure your audio is clear and easy to understand. You can also add text overlays to highlight important points or to provide additional information.

For example, Loewhaley helps how to professionally communicate at work. I love how her content educates, is relatable, and is humorous.

Event Recap Videos

Showing off your company’s personality or bringing awareness to your most important initiatives can be accomplished through videos. Videos can be created from your own events or those you attend. Alternatively, you can record and edit recap videos or live-stream your event on Facebook, Instagram, or YouTube.

For example, the most anticipated Super Bowl halftime, Rihanna edition. From a marketing perspective, the outfits, makeup, performance, and stage layout were all giving!

Testimonial videos

Testimonial videos are a powerful way to build trust with potential customers. They feature current or past customers sharing their positive experiences with your product or service.

You can use them on your website, social media channels, and in email campaigns.

When creating a testimonial video, it’s important to choose customers who are passionate about your product or service. Ask them to speak about specific benefits they’ve experienced, and to be honest and genuine in their delivery.

It’s also a good idea to include footage of your product or service in action, to further support the testimonial.

I’m sure by now you have come across dozens of testimonials ranging from clothes to food to makeup to tech. For instance, the buzz surrounding aesthetic cafes in Kenya like Mode cafe or brands like Denri and iPhone

Behind-the-scenes videos

Behind-the-scenes videos are a fun and engaging way to show your audience what goes on behind the scenes of your business. They’re perfect for showing off your company culture, and for giving your audience an inside look at your day-to-day operations.

When creating a behind-the-scenes video, it’s important to be authentic and genuine. Don’t be afraid to show your team’s personalities and to let your audience see the “real” side of your business.

Perfect opportunity to show off your office space or give your audience a sneak peek of upcoming projects.

For example, musicians put out a behind scenes music video. Take a look at how BTS communicates with their fans. Hybe the company puts out behind scenes of MV, concept filming, and teasers.

Final Thoughts

Video marketing is a powerful way to engage your audience, increase brand awareness, and drive sales. Whether you’re creating explainer videos, how-to videos, testimonial videos, or behind-the-scenes videos, it’s important to keep your messaging clear and to use visuals that support your message.

Once you have decided on what type of Video you want to make, get the right tools to boost visibility and engagement.

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